Design and leadership.
Without the gap.
I lead design teams and ship alongside them — the strategic call and the hands-on work are one job, held to one standard.
Work
Proof of work
05 documents [●■]
Full case studies on request. Get in touch and I’ll talk you through them.
Modernising a platform's core product
A legacy core rebuilt on a shared design system, and phased in without dropping what people relied on.
One design system, three business lines
Built solo to start with, then handed to the team and adopted across the org by choice.
Recommendations people could actually trust
Why the system suggested what it did, made visible for the first time.
Redesigning a platform’s largest revenue stream
What the data and research said about an optional contribution that paid for most of a platform’s income.
From internal experiment to full platform rebuild
A new web front end, and one white-label design system behind every operator brand.
Career
Sixteen years in the making
09 positions [●■]
Lead Designer
Senior Product Designer
Lead Product Designer
Worked withLondon Marathon Events, Great Run Company
Product Designer
Worked withHungarian National Lottery Fund, JenningsBet, Fitzdares, QuinnBet
UX/UI Designer
Worked withBenihana, SIXPAD, Adebayo Akinfenwa
Team Lead
Worked withBeavertown Brewery, Yeastie Boys, Bounce
Digital Designer
Digital Designer
Worked withRed Bull Sidrum
Graphic Designer
About
The person behind the spec
03 threads [●■]
I'm a product design leader in London, most recently Lead Designer at Reed.co.uk.
One job kept leading to the next, and each one asked for something the last one hadn't. A print shop taught me how things actually get made. Apparel and sportswear design taught me why efficiency matters and how a system holds together at scale. Agency work threw me at industries I had no business understanding — finance, gaming, gastronomy, telecommunications — and made me learn fast every time. My degree in Computer Science and Economics ran alongside all of it, giving me the science and the numbers to back that instinct up — choosing one over the other never felt like an option.
Moving to London reset a lot of that confidence on purpose. I went from running a team to being the newest, least experienced person in the room again, more than once. I learned to sit with that instead of rushing past it — that not knowing something yet is different from not being any good at it.
What stayed constant was curiosity about how things actually work underneath. Every industry I touched added a different question to carry forward: what makes people trust, what makes a system hold up at scale, what makes a decision defensible in a room full of people. That habit of asking better questions than I did the year before is what actually qualified me to lead a team of my own.
Off the clock
Shot on foot, and from the sky
08 frames [●■]
Walking, cycling or camping somewhere with worse weather than planned — the camera comes along. It's not brand decoration, it's most of how I spend a weekend.
